Challenges

The Hamilton Partners wanted to develop holiday initiatives that could potentially:
- Increase property exposure
- Support brand/image development efforts
- Differentiate their property from the competition’s
- Improve client/employee satisfaction ratings
Results

A “winter wonderland” theme provided a nostalgic yet contemporary feel. The décor color palette of white, silver and platinum created a warm surrounding to compliment a menu of cocktails and creative twists on classic dishes. The event was regarded by both tenants and management as one that put Hamilton Partners in a class of their own.
As guests left later then expected, comments flowed about the event being the best ever. This was echoed by the owners of Hamilton Partners who happened to stop by the event when “making their rounds.” The event emphasized how special events are an invaluable tool in helping a company achieve its goals.
|